Ready to boost your productivity to new heights? Today’s episode features USA Today Bestselling writer, Russell Nohelty. He is not only an author, he also runs three companies. Clearly, Russell has to be very productive. And in this episode, he’s going to share with you how he does it. Best of all, his approach is actually very simple.
The One Thing
Russell uses The One Thing approach which was made popular by author Gary Keller. The One Thing focuses on moving one domino or boulder at a time. If you focus your attention and energy on one specific area, you can move past the one challenge that is in your way. And then once you push that domino over, you create momentum. Then you move on to another domino. Most people don’t have one clear intention. They are just very busy. But being busy does not mean you’re being productive.
For example, Russell wanted to be a USA Today bestselling author. Not so much for the acclaim, he wanted to have this behind his name so get more clients and reach more readers. It took about two years of pushing all sorts of different boulders and working with people to push that boulder over. But he pushed that boulder down in 2018, and says that it felt great.
Another Important Approach
Russell uses time blocking during the week to take care of the tasks that are most important. Every block of time is labeled as green time, yellow time, or red time. Green time is when you are working on things that are moving you towards your goal or working with customers. Green time is when you’re making money.
Yellow colored time is focused on activities that are indirectly related to Russell’s income. For example, customer service, shipping something, or doing payroll. Lastly, there’s red time. These activities have no bearing on making money. Some of these things include eating lunch, going to pick up your kids from school, or going to a doctor’s appointment. While all of these things have no bearing on making money, these tasks are still essential.
Working During The Right Time
It is very important to work when you are most productive and have high amounts of energy. Russell says that while he doesn’t have any kids, he has two dogs that are very, very needy. They want his attention most between about 6 am and 8 am, and 5pm to 7pm. Because of that, he knows that he is most likely to have a problem with distraction during those times. With this knowledge in mind, he does not schedule his green time during those hours.
For even more info about Russell’s approach, I recommend listening to the podcast. It’s a great interview. I’m sure you’ll enjoy it.
A Final Word
To further connect with Russell check out The Complete Creators blog and podcast. This content helps creators build better businesses and then make the best work of their life. And don’t forget to check out his author website which features his fiction work which focuses on fantasy, sci-fi and supernatural stories.
A special thanks to Russell for being on the show. I hope you are able to use some of these approaches to be more productive on your journey.